What to wear?

Dressing for your Photo Shoot

One of the most common questions we receive from our clients is “what should we wear”? We love this question because it means that you’re thinking about how to make the most out of your photo shoot. And you should! These pictures are going to be lasting memories for your family; they will be shared with friends, given to relatives, hung in your home, and will be your desktop image on your computer (and probably your smartphone). You want to love them.

Be Yourself

Every family has its own personality and unique way of relating to each other. As photographers, we want to see your family’s personality and capture it in your pictures. If your family loves the beach, let’s go to the beach. If we’re shooting in the studio, we can definitely incorporate your family’s hobbies into the session. You can bring props or a change of clothing for a few fun pics. (ie: sports jerseys for the die-hard Red Sox family).

Use Color

Color brings out the best in people, so why not use it? Gone are the days when families dressed in white shirts and khaki pants for their family pictures (and we are super-excited about that). Life isn’t white and khaki, nor should your photographs be! We use color to adorn our walls, our bodies, our nails – be sure to use color to adorn your family pictures and bring out your best!


First, let’s start by making the distinction between “coordinating” and “matching”. Coordinating = good, Matching = bad. Forcing Dad into matching holiday sweaters isn’t going to being out his personality or his best; we guarantee it. We highly recommend coordinating instead of matching. A great way to coordinate is to use a thread of color to tie your whole family together. For family pictures, it sometimes helps to start with Dad and work from there. One strategy is to figure out what color you want to run through your family. If it’s red, find a shirt with a red stripe in it in Dad’s closet – then maybe Mom wears some red earrings, son wears red socks, and daughter wears a red dress, or perhaps a red bow in her hair. Of course that’s just one example – there are a millions of ways to coordinate without “matching”.

For more help, look at ads for clothing stores and see how the pros coordinate groups of models. Another way to make it easy is to shop at stores that offer coordinating clothes for children, such as The Children’s Place or The Gap.

Say No to Logos

Bring on the polka dots, the stripes, argile patterns, checks, and sparkly tutus, but please – pretty please leave the logos at home. Shirts with “GAP” written across the chest aren’t typically a good choice, heck even The Gap doesn’t dress their models in those shirts! (Photo to the right is a Gap Kids ad from http://www.GapKids.com )