Small Business Branding | The Flower Room, Dover NH Florist

Every time I walk to Flight for a latte I can’t help but smile as I walk past their happy little neighbor, The Flower Room. In February, when many of us are longing for daylight, warmth, and signs pointing towards summer, we’ll take any sliver of bright light we can get. And for me, the vibrant yellow storefront felt like a warm oasis in the middle of a cold, damp city, during a cold, damp month.FlowerRoom1-26

If you’re like me (latte-minded) maybe you haven’t taken the time to actually step into The Flower Room. Well all that changed last week and I’m here to report that stepping inside is everything. As in, it is all things.


I’m talking, one step inside and every one of our glorious God-given senses simultaneously fires up. The happy little bell (a real bell on a string, not a crappy electronic buzz), chimes, and while your ears are tingling from the joyous jingle, you find yourself completely immersed in a heavenly aroma. I haven’t been, but I’m guessing Heaven literally smells like one million flowers. That’s what’s going on in the air inside The Flower Room. It’s the smell of joy and harps playing.


The visual, oh it’s good. There are flowers of every shape size and color, everywhere. Familiar flowers and flowers you didn’t know existed, all lined up ready to bring you smiles for days.

I happened to have visited at the beginning of Valentines week, which is the floral equivalent of Santa’s workshop on December 22. Lots of happy faces working in the back area of the shop, stripping those pokey thorns off flowers so the rest of us don’t end up with unwanted piercings.


The shop is owned by Rebecca, an unassuming floral genius, who comes to work because she loves flowers and lives each day fulfilling her childhood dream of being surrounded by them. She was informed when she started out that she’d never be rich – not monetarily anyway. But she is surely rich in the right ways, the ways that matter: living out her dream.

While Rebecca provides flowers for all the fun holidays, proms, and weddings, she shared that one of her greatest joys is providing sympathy floral arrangements. Providing comfort to those who are hurting, through her floral design is her greatest reward.


So the next time you walk down Central Ave, I invite you, I dare you, to open the door of The Flower Room. Be greeted by the bell, the flowers, and the aroma of happiness. In that moment you’ll remember what summer feels like and you’ll experience the assurance that things are going to be A-Ok. We’ll get through the the winter and spring just fine. Next stop: June. We got this.


And buy yourself a flower. For goodness sake, buy one for a friend too. You’ll both experience joy and smiles for days. I’ve never given a flower to someone without the reward of their joy and gratitude.

xo Erin



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